Burnett wins Boston Big Macs

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Leo Burnett USA, Chicago, snared another McDonald's Corp. franchisee group, as it won the $17 million account of MAC in the Boston area. The co-op includes 317 stores in Boston, Rhode Island, eastern Massachusetts and New Hampshire. Burnett beat incumbent Arnold Communications, Boston, as well as two other, undisclosed agencies. Boston marks Burnett's third McDonald's co-op win in the past month, following Richmond, Va., three weeks ago and Detroit the week of March 27.

Copyright April 2000, Crain Communications Inc.

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