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(May 29, 2001) -- General Mills today appointed Publicis Groupe's Burrell Communications Group, Chicago, as its African-American agency of record.

"Burrell not only has a strategic understanding of the African American community, but also adds a breakthrough style in everything they create, with demonstrated success in the food industry," said Rick Hosfield, vice president of marketing of General Mills, in a statement.

The company would not disclose billings, but said the account is expected to rank among Burrell's largest. Other Burrell food-and-beverage industry clients include Coca-Cola Co., Kellogg Co. and McDonald's Corp.

African-American advertising previously was handled by General Mills' roster shops, including Publicis Groupe's Saatchi & Saatchi, New York; Interpublic Group of Cos.' Campbell Mithun Esty, Minneapolis; and Omnicom Group's DDB Worldwide, Chicago. -- Jack Neff

Copyright May 2001, Crain Communications Inc.

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