Burson and Apple part

Published on .

Apple Computer, Cupertino, Calif., as expected, is ending its relationship with PR shop Burson-Marsteller and is seeking a new corporate public relations agency. Burson-Marsteller was hired early last year under the regime of now-departed Chairman-CEO Gil Amelio and marketing chief Satjiv Chahil.

Copyright August 1997, Crain Communications Inc.

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