Best Buy relaunches e-tail electronics site

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After a two-month delay, Best Buy Co., Eden Prairie, Minn., today relaunched, its online shopping venue. The e-tail outlet for the 360-store consumer electronics chain will carry all the same products as its bricks-and-mortar siblings. The site was supposed to relaunch by the end of the first quarter, but technical and integration issues delayed the plan. Before today, Best Buy's online presence consisted only of music and software product sales. DDB Worldwide, New York, and DDB Digital, its interactive arm, together with Avenue A, Seattle, are handling an estimated $50 million budget. A campaign is expected to launch soon that will closely link off- and online advertising and marketing efforts.

Copyright June 2000, Crain Communications Inc.

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