When Fallon's Linus Karlsson and Paul Malmstrom flew to Cannes at the eleventh hour, rooms were hard to find. The duo was in town to collect a Gold Lion for MTV's Jukka Brothers spots, the saga of four Finnish bumpkins aspiring to pop coolness. Karlsson and Malmstrom ended up in the last room in a non-rated hotel, paying the equivalent of about $38 a night. No prima-donna hissy fits from these Swedes, though, even when faced with someone else's dirty socks on the floor. In fact, "It wasn't a bad place," insists Malmstrom, a glass-half-full type. It wasn't? "Not at all. It was close to the beach, with a pizza place across the street."
The duo actually enjoyed a moment of creative synthesis while sharing a queen-sized bed. Explains Karlsson, "The room was so hot we couldn't sleep. It was almost like a Finnish sauna." Considering the Jukkas' homeland, he notes happily that "it felt like it all came together."
Linus & Paul's Excellent Adventurs, by Paul
A September conference for business people will preach the importance of design in heightening a product's "craveability" factor. In order to sell this concept, registrants for the Crave Conference in San Francisco are asked to list things they crave. Conference organizers will choose three of the cravings and fulfill them. Andrew Zolli, one of the conference planners, explains the criteria: "The most important things are originality and whether or not the wish can be fulfilled legally." So much for our idea.
Apple was the subject of a full-page newspaper ad in Germany recently. Hamburg-based Springer & Jacoby complimented Apple on the Mac's immunity to the I Love You virus - even though Apple is not one of the agency's clients. The copy read, "PC Users: We Love You" in the distinctive Apple typeface. Apple was not amused and demanded an apology. Andre Kemper, CD and partner at Springer & Jacoby, says he hadn't anticipated the corporate response. "I'd expected a little bit more happiness and a little bit more fun," he says dryly. His agency got the last word, however, with another full-page ad containing an apology of sorts: "`The crazy ones', `the misfits', `the rebels' . . . are very sorry for having misused Apple's trademark." Touche.
Springer & Jacoby sticking it to Apple
Driven to Distraction
What does a Tuscan-style villa in the heart of Virginia's hunt country have to do with Detroit sheet metal? Keswick Hall and its sister property, the Inn at Perry Cabin in Maryland, have successfully marketed themselves as a haven for auto executives, and as a backdrop for classy new car models. It's not hard to see what brings marketing, sales and advertising execs to these high-end country inns. Excessive pampering helps, but especially Virginia's green, winding roads are perfect for care-free driving - and for shooting footage of fancy new cars. The two properties, part of the Orient Express Hotels, have welcomed carmakers' teams representing the Landrover Discovery, the Chevy Suburban and Tahoe, plus new models by Lexus, Jaguar and Mercedes. The hotels' draw, according to Mandy Cooke Hawes, Perry Cabin's sales manager, is that "we're the epitome of a country house hotel. Parking outside a Ritz Carlton or a Four Seasons doesn't have quite the same cachet."
Keswick Hall: BYOB (Bring Your Own Boxster).
Advertisers may be alienating their over-50 viewers. A recent survey from ActiveTimes reports that people over 50 complain of, among other things,
condescension, stereotyping, and too much focus on medical conditions in ads targeting their demographic. Considering that these adults control over 70 percent of the U.S. net worth, there might be some money in humoring the doddering fogies.
Shrieking BItches No More
The Good, the Bad, and the Uglies, New York's awards show for advertising that portrays women in a positive light, has a new award application, created by the New York offices of Fallon and Duffy. It comes in the form of a clever How-To guide. The copy ruminates on a number of stereotypes and spits them back with surprising wit. "Insider's tip: Manipulate women into thinking that dishpan hands are on the same trauma scale as a natural disaster or an Ebola outbreak," reads the section on "How to Move Dishwashing Liquid at Record Speed." Cathy St. Jean, co-chair with Allison Burns, says of the pamphlet, "One of the things we have been afraid of is that people think we're shrieking bitches with no sense of humor."
The weaker sex? Helpful hints on advertising to women.