Fruit of the Loom introduces BVDapparel.com, a new Web site
for its BVD brand of men's underwear. In conjunction with the re-introduction of the brand's product line, the site makes available all of the print and visual advertisements from 1907 to the present. The site also includes a virtual catalog of all the men's and boy's styles with links to retail stores.
Copyright June 1997, Crain Communications Inc.