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Media mogul Byron Allen is suing McDonald’s for $10 billion in damages, alleging that the fast food restaurant discriminated against his companies, Entertainment Studios and Weather Group, through racial stereotyping and contract refusals.
The lawsuit was filed only hours after McDonald’s announced it would more than double its spending with Black-owned media and production properties. The lawsuit claims that McDonald’s “tiered” advertising structure “differentiates on the basis of race,” writes Ad Age’s Jessica Wohl and Jeanine Poggi.