Online Exclusive: People News


Will Join Sara Lee as Chief Marketing Officer

By Published on .

DETROIT -- Christopher "C.J." Fraleigh, general manager of the Buick and Pontiac-GMC division of General Motors Corp., is leaving
GM's C.J. Fraleigh is leaving to join Sara Lee foods.
the automaker at the end of the year, GM said.

Mr. Fraleigh will join Sara Lee Corp., a GM spokeswoman said. His departure was announced today internally.

Sara Lee said that Mr. Fraleigh will become that company's chief customer and marketing officer.

He joined GM in January 2001 at the age of 37 as executive director of corporate advertising and marketing from Pepsi-Cola Co., where he had been a vice president of marketing of colas.

Mr. Fraleigh gave no public indication of his decision two weeks ago at a GM press event, telling he was enjoying his new job as general manager of Buick and Pontiac-GMC, which he's had since February. Mr. Fraleigh had been executive director of corporate advertising and marketing for GM.

He could not be reached for comment.

The GM spokeswoman said there's no word on his successor.

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