Cable TV ratings back on track this season

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The Cabletelevision Advertising Bureau is projecting that cable TV ratings are back on track this season, as the 2000-2001 season will see a 2.5 share-point rise, to a Nielsen 37.3 share, in cable TV's collective share for all its advertiser-supported networks. The previous season, cable networks collectively only grew 0.5 points, due to the flattening or falling ratings from their established cable networks, as well as a rise in broadcast gross rating points due to specific reality-shows such as CBS's "Survivor" and ABC's "Who Wants to Be a Millionaire" and the Super Bowl.

Copyright February 2001, Crain Communications Inc.

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