Cable upfront nears $2 bil mark

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Most cable TV networks were well on their way to wrapping up the upfront buying season late last week, with estimates that sales will come close to the $2 billion mark, up from about $1.8 billion last year. While cost-per-thousand increases averaging in the low-to-mid-single-digit range have disappointed most cable networks, a number of them are pleased that most advertisers are spending more money in cable.

Copyright June 1997, Crain Communications Inc.

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