Cadbury reshuffles

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Jim Trebilcock, Dr Pepper/7UP senior VP-consumer marketing, will add responsibilities for carbonated soft-drink brands, including Dr Pepper 7UP and flavor brands.

Holly Mensch, VP-marketing and innovation-7UP and flavor brands, will take over Snapple brands and be based in the Northeast.

Maura Mottolese, VP-marketing-Snapple, will handle "strategic brands," as VP-strategic business, handling premium brands including Stewart's, IBC, Crush and Hire's as well as mixers including Schweppes Mr. and Mrs. T's, Roses, Holland House, Real Lemon and Real Lime. She also will lead Hispanic efforts, notably Clamato, along with the Canadian business.

John Haydock, VP-marketing at Mott's, will add juices and drinks, including Nantucket Nectars, Hawaiian Punch and other fruit juice lines.

Chris Testa, VP-marketing on allied brands, including Nantucket Nectars, becomes VP marketing for Nantucket Nectars.

Alice Nolan, VP-media for DP/SU, expands responsibilities as VP-media for both Americas Beverages and Americas Confections as head of Cadbury's in-house media unit called Eagle.

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