Cadillac breaks first SUV ad

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General Motors Corp.'s Cadillac Motor Car Division, Warren, Mich., breaks the first ad for its new Escalade sport-utility vehicle today in The Wall Street Journal. The page ad describes Escalade as "a luxury SUV that treats you like a true VIP." The vehicle launches in February, and the TV portion of the $30 million ad push begins that month. Berlin, Cameron & Partners, New York, handles.

Copyright December 1998, Crain Communications Inc.

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