Little Caesars breaks Bozell ads

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LIttle Caesars Pizza, Detroit, this week launches a campaign from new agency Bozell Worldwide, Southfield, Mich, featuring talking pizzas. The light-hearted campaign has a strong emphasis on product attributes and features close-up shots of topping-laden pizzas. There are none of the quirky characters that previous agency Cliff Freeman & Partners, New York, frequently used. Bozell nabbed the $30 million to $40 million account from Freeman this past spring.

Copyright September 1998, Crain Communications Inc.

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