Last call for Stroh

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Stroh Brewery Co., Detroit, today announced the sale of its beer operations to Pabst Brewing Co., San Antonio, and Miller Brewing Co., Milwaukee. Terms of the deal weren't disclosed, but a local report put the price tag at about $400 million. Stroh is selling its Mickey's malt liquor and Henry Weinhard's brands to Miller and the rest of its brands to Pabst. Pabst, in turn, is selling its Olde English 800 malt liquor and Hamm's brands to Miller and is expanding its contract brewing deal with the No. 2 brewer. Pabst also is buying a Pennsylvania brewery from Stroh. Doner, Southfield, Mich., handles the Stroh brands. Pabst handles advertising in-house. Miller's stable of agencies includes Fallon McElligott, Minneapolis; Wieden & Kennedy, Portland, Ore.; and Square One, Dallas.

Copyright February 1999, Crain Communications Inc.

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