Campaign to support DiveIn launch

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U S West Media Group next week launches its regional online service, dubbed DiveIn. Bowing initially in 10 cities including Atlanta, Chicago and Los Angeles, the service on April 1 will break an online and regional ad campaign by Kirshenbaum Bond & Partners, New York. Billings are estimated at $1 million.

DiveIn plans to offer opportunities for both local and national advertising and has tapped Web rep firm Burst Media to handle national banner sales priced at about $34 per thousand impressions. Local sales and non-banner ad deals will be handled internally.

For more on this story see the full article in the Interactive section.

Copyright March 1997, Crain Communications Inc.

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