Campbell looking to consolidate roster

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Campbell Soup Co. is expected to consolidate its unwieldy agency roster in the next year. Currently six or more agencies handle the $230 million in business, including Bates USA, BBDO Worldwide, Saatchi & Saatchi Advertising and FCB/Leber Katz Partners, all New York; and Bayer Bess Vanderwarker, Chicago; and Temerlin McClain, Irving, Texas.

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