Executives Blame Client Budget Cuts

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CHICAGO ( -- Campbell-Ewald, Warren, Mich., last week laid off between 50 and 100 employees, or 3% to 7% of the its 1,370 workforce, according to several executives close to the Interpublic Group of Cos. agency.

Account group
The account group was hit the hardest, according to at least one executive who said some of the posts cut were at the senior level and that other top executives would take early retirement.

Of the positions trimmed, 20 won't be refilled, said the executive, who noted that Chairman-CEO Tony Hopp had made cutbacks in travel and administration to avoid the layoff.

Client cuts
In the end, the cuts couldn't keep up with client budgets, which virtually all were trimmed, including those for General Motors Corp.'s Chevrolet and OnStar divisions, said the executive.

Another executive said the agency never trimmed its media planning department after GM awarded the business to Bcom3 Group.

The agency declined to comment, citing an Interpublic policy on communications for layoffs.

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