Campbell readies huge food drive

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Campbell Soup Co. this week announces what it's calling the "world's largest food drive," in conjunction with the National Association of Letter Carriers' "Stamp Out Hunger" program. Campbell will urge consumers in mailings to 90,000 households in 1,300 cities to put canned goods out on May 10 for distribution to local food banks. Spot radio, developed in-house, and point of purchase will support.

Copyright April 1997, Crain Communications Inc.

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