Canada magazines group launches software for ad industry

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TORONTO--Magazines Canada ofToronto is launching an interactivesoftware program, MagAdvantage, toillustrate how adding magazines toa media buy can increase reach ofspecific target audiences.

The program allows media plannersto choose any product category anddemographic profile measured by thePrint Measurement Bureau, and thencompare the reach of audience by adding in magazines to a TV-only buy. Theprogram is available at their Web site.

Creative Mindset of Toronto handlesadvertising for Magazines Canada.

Copyright March 1999, Crain Communications Inc.

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