Canada's National Advertising Benevolent Society creates senior post

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TORONTO--Canada's National Advertising Benevolent Society, the only non-profit, national charity for the ad and communications industry, has named Charles Gamble to the newly created post of chief operating officer.

Mr. Gamble, a well-known member of the Canadian ad community with agency, media and client experience, has a mandate to raise the profile of NABS within the ad industry, spearhead fundraising efforts and promote NABS services, which include career-building skill support, counseling, workshops, a toll-free Helpline, as well as financial assistance.

Mr. Gamble's 30-year career includes stints at WIC Television/Western Broadcast Sales, Molson Breweries, Leo Burnett Co. and J. Walter Thompson Co. He has devoted much of his time to industry associations and charitable work.

Jani Yates, Volunteer President of NABS, says the increasing need for NABS services within the industry and the changing business environment prompted the board of directors to add a new senior full-time member to the staff.

"There has been a trend in recent years for volunteer boards to shift from a volunteer-driven to a staff-driven leadership style, due to the increased pressure on the volunteers' time. Our new chiefoperating officer will now provide the consistent strategic leadership needed to build NABS' profile," says Ms. Yates.

Copyright August 2000, Crain Communications Inc.

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