Canada's tobacco industry changes advertising code

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TORONTO -- The Canadian Tobacco Manufacturers' Council has amended its voluntary code on advertising to further restrict where tobacco ads can be placed. The new rules restrict the size and prominence of tobacco trademarks on sponsorship advertising as well as the overall placement of such ads. Tobacco product advertising has also been banned in computer games. Tobacco manufacturers have been banned from paying to have their products seen in films, videotapes, TV programs or computer games.

The CTMC released its voluntary code earlier this year after the Supreme Court of Canada ruled unconstitutional the Tobacco Products Control Act, which completely banned all forms of tobacco advertising. Meanwhile, the Canadian government is getting ready to introduce new legislation banning tobacco ads later this year. There have been several dozen complaints from groups such as the Canadian Cancer Society over tobacco ads that have appeared in the market again over the past few months. Of particular concern have been tobacco ads placed in stores near schools.

Copyright November 1996, Crain Communications Inc.

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