MCD won the E-Globe business without a review. The company had become familiar with MCD because of its work for other telecoms companies. E-Globe markets enhanced long distance technology embedded in the chips and magnetic stripes of financial institutions' credit cards, enabling them to be used as long-distance calling cards.
This is the first time E-Globe has hired an Ad agency, a move driven by a shifting in the focus of its business from the telecoms industry to the consumer market.
MCD's first project will be for American Express in Brazil, with additional launch campaigns slated for Venezuela, Puerto Rico, Columbia and Canada over the next year.
MCD won the $2 million Century Telephone business after a competition with three other agencies. The shop will promote Century's CPE network features to the U.S. market, beginning with five direct mail campaigns and two integrated multimedia campaigns that will be launched by early March1999.
Copyright December 1998, Crain Communications Inc.