Canadian online video site launches first ad campaign

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TORONTO--Online video seller is planningto launch a $7 million ad campaign to bolster its number of visitors.

The online marketer has not used advertising since its launch in 1995, relying until now exclusively on word-of-mouth promotion.

Toronto-based Rapp Collins Communicaide and InfoWorks will handlecreative work and U.S.-based Organic Media online media buying. of Toronto is running Web banners on 900 sites through the Flycast Network to try to achieve its first target of 50 million impressions a month on sites that are heavy with video buyers.

A print and TV campaign across specialist outlets is likely to follow. said its site sees about a million visitors a month.

Copyright July 1999, Crain Communications Inc.

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