Canadian retailer apologizes for insulting Baltic countries

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TORONTO -- Canadian department store chain Eaton's ran newspaper ads across Canada earlier this week to apologize for inadvertently slight ing the Baltic states. A national Eaton's ad for a new jeans promotion had suggested ways customers could use their old jeans, including flying them as the flag of a "little known" Baltic state. Complaints prompted a change and the apology from Eaton's, which has been strug gling since filing for bankruptcy protection more than a year ago. ``Eaton's truly respects the proud culture and heritage of Estonians, Latvians and Lithuanians," the marketer says in its apology ads.

Copyright March 1998, Crain Communications Inc.

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