Canadians are macaroni & cheese kings

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TORONTO -- Kraft Canada wants Canadians to know that they eat more Kraft Dinner Macaroni & Cheese per capita than any other country on earth. The Toronto- based subsidiary is launching a campaign this week to encourage consumers to share their innermost, cheesiest thoughts with the company during its "I Love KD Tour" and contest. Kraft Dinner's blue and orange colors will adorn a four-by-four truck that will travel across Canada, capturing on video consumer statements about why they love Kraft Dinner. The grand prize winner in the contest will receive $7,500 and a role in a Kraft Dinner TV commercial set to air next year. Twenty-five runnersp-up will receive a year's supply of Kraft Dinner. The contest is open to all ages. The tour and contest will be promoted using radio and TV advertising created by J. Walter Thompson of Toronto.

Copyright October 1997, Crain Communications Inc.

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