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[new york] Ariel Allen, 58, VP-creative services, global advertising, Colgate-Palmolive Co., died April 7 after a four-month battle with cancer.

Ms. Allen joined Colgate in 1971 as creative director for household products in the U.S. after stints with then-Colgate agencies Ted Bates Advertising and Norman, Craig & Kummel.

Soon after, she was promoted to VP-creative services for both household and personal-care products.

Ms. Allen was highly lauded in the advertising community, being named one of Business Week's "Women in Corporate America to Watch" in 1989 and one of Advertising Age's "100 of the Best & Brightest Women in Advertising" in 1988.

Ms. Allen is a former chairman of the American Advertising Federation national convention.

She was also on the board of the Association of National Advertisers from 1985-88, and served on its management committee from 1984-93.

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