Candice scores as top endorser

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The annual Celebrity Endorser survey by Video Storyboard Tests, New York, reported its consumer survey picked Candice Bergen, spokeswoman for Sprint Corp.'s Sprint Sense, as the year's top-ranking celebrity endorser for the second year in a row. Other celebrities who made the top 10 list include Whoopi Goldberg (for competitor MCI Communications Corp.), Bill Cosby and Cindy Crawford.

Copyright November 1996, Crain Communications Inc.

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