A ruthless jury at the International Advertising Festival in Cannes, France, refused to award any gold lions at this year's press and poster competition. The U.K. won about half the silver and bronze lions awarded; the U.S. won only two bronzes and no silvers.
Jury President Frank Lowe, chairman of the Lowe Group, said he has seen much better U.S. work that was not entered in the Cannes Festival. The press and poster contest, added to the film competition only four years ago, is still relatively new and attracts fewer U.S. entrants. The U.S. accounted for about 20% of the film entries this year but only about 8% of press and poster ads.
"TV will do better" than press and posters, Mr. Lowe predicted. "There are more and better ads entered." Judging for the second part of the festival, covering TV and cinema ads, started Tuesday.
