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(June 28, 2001) LONDON -- As part of the consolidation of its creative and media businesses in Europe, Africa and the Middle East, Japanese camera and printing giant Canon Europe has made key assignments for its estimated $230 million account.

Winners are Dentsu and TBWA/Hakuhodo for creative, CIA Medianetwork, part of Tempus Group, for media planning and buying, and Nelson Bostock Communications for PR.

Commenting on the appointments, James Leipnik, the U.K.-based chief of business strategy for Canon in Europe, said, "Canon is a very well known brand, with strengths in sectors ranging from cameras to networked imaging systems. ... Now that Canon is moving rapidly towards a pan-European business model it is imperative that the change in the way we do business is reflected in the way we develop the brand. We've considered many options, and I believe that we have appointed the four strongest partners in each of their disciplines."

Dentsu will handle all the promotion for Canon's "consumer imaging" products including digital cameras and video cameras plus scanners and printers for the smaller office and home market will be handled by the Dentsu.

The Japanese network's lead agency in the region will be London-based CDP. Other Dentsu agencies in Europe, including Cayenne in Germany, will combine to provide a "virtual" network and a predominantly centralized approach.

TBWA/Hakuhodo will be responsible for Canon's Business Solutions account, which includes major office systems and consultancy.

CIA's International Media Management centers in Duesseldorf and London will coordinate the media business under the helm of Zoja Paskaljevic, CIA Worldwide Partner, and Ron de Pear, chairman, CIA International.

The Tempus Group-media agency beat Carat, part of the Aegis Group, in a final pitch.

Canon previously worked with CIA in Italy, while in the U.K. and Germany the camera's media business was also managed by CDP Media, the joint venture between CIA and Dentsu. -- Ali Qassim

Copyright June 2001, Crain Communications Inc.

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