Car loan dot-com buys

Published on ., San Diego, an online provider of car loans, acquired all outstanding shares of, a Dallas-based car information, buying and financing Web site, from DaimlerChrysler, Stuttgart. The carmaker is providing a $20 million subordinated debt with a five-year term. In exchange, it gets a 23% interest in the common stock equity of the combined online company. broke a national, $20 million TV, radio and print blitz in late June from the Richards Group, Dallas, with the tag "We've got this car thing down."

Copyright September 2000, Crain Communications Inc.

Most Popular
In this article: