Car Talk takes off on Web

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Car Talk said it has attracted more than 500,000 unique visitors since its launch on March 30. The site, which is based on National Public Radio's popular "Car Talk," offers advice about cars and humorous insights into people's relationships with their cars and irreverent attitudes. The site also recently signed on new advertisers including Avis and Goodyear Tires. Katz Millennium Marketing, a division of Katz Media, handles ad sales for the site.

Copyright June 1996 Crain Communications Inc.

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