Carey in for 7-Eleven

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Baseball announcer Harry Caray will star in a new TV commercial for 7-Eleven that will air during "Game of the Week" telecasts on Fox. The spot promotes the chain's Big Bite hot dog, with the Chicago Cubs broadcaster declaring, "Holy Cow! I need another Big Bite pronto!" It will begin airing Saturday. Agency is J. Walter Thompson USA, Chicago.

New ads from Pizza Hut, Long John
Pizza Hut will start advertising for its new Chicken-Topped Pizza line in a TV roadblock next Monday night. Two TV spots from BBDO, New York, will back the item. One features a man who, thanks to Chicken-Topped Pizza, discovers it's OK to be "chicken." The other, "Opera Chicken," features a medley of clucking. Also on the fast-food front, Long John Silver's, Lexington, Ky., added Southwest Fiesta Fish to its menu and will introduce it with a new TV campaign and theme line: "Gotta getta little Long John's." Temerlin McClain, Dallas, handles.

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