Cathay Pacific promotion beats targets in first week

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HONG KONG -- Cathay Pacific's biggest ever promotion - designed to boost flagging tourism in its home market of Hong Kong - has exceeded its response targets within its first week.

The aim of the McCann-Erickson, Hong Kong- backed 10 day campaign was to pull in 20,000 visitors to the territory with a two-for-one offer from 37 outports in 22 countries, consisting of two round-trip tickets and a hotel package to be used between January 1, 1998 and February 15 of the same year.

But seven days into the promotion, the airline had already signed up 35,000 customers to the deal.

The scheme is being mounted in conjunction with the Hong Kong Tourist Association, the Travel Industry Council and the Hong Kong Hotels Association.

Copyright November 1997, Crain Communications Inc.

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