By Published on .

The Council of Better Business Bureaus named as its new president Chief Postal Inspector Ken Hunter, who immediately put the vacant post of president of the National Advertising Review Council back on the agenda.

Mr. Hunter, 55, a career postal service employee who started as a letter carrier, said last week that although he won't start his new job until October, he expects to meet with advertising groups as soon as this week to discuss NARC.

A dispute over funding the post at NARC has threatened the alliance between the ad industry and the council, upon which rests advertising's self-regulatory system.


In April, Wally O'Brien departed as president of NARC after the council cut funding for his post. Ad groups believe it is important to have a visible spokesman for the self-regulatory arm in Washington since attempts to curb advertising or marketing continue.

Mr. Hunter will succeed James Bast, who cited pressing demands for money and the need to use available funds for other programs when he axed funds for the NARC salary.

NARC oversees the National Advertising Division, which hears and seeks to settle complaints about ad claims before such issues reach government regulators. NARC also oversees the Children's Advertising Review Unit.

The major ad groups-American Association of Advertising Agencies, American Advertising Federation and the Association of National Advertisers-formed NARC

Most Popular
In this article: