CBS opens CBS Plus sales unit

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CBS launched CBS Plus to sell advertisers packages that encompass all CBS properties: the TV network, its owned TV stations, its syndication and cable units, its radio stations, its out-of-home media unit (TDI) and its online services. The move was expected. Bill Apfelbaum, president-CEO of TDI,will lead CBS Plus.

Copyright November 1998, Crain Communications Inc.

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