My-CD prepares launch

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My-CD, a site that allows users to customize their own CDs, goes live May 1. The site will have a selection from 30 different categories from major record labels. With the site's launch, My-CD is kicking off a TV, print, radio and Web campaign with the tag: "My life is a movie ... my CD is the sound track." Users can customize CDs via the Web site, calling 1-888-339-mycd or visiting kiosks, which are to be rolled out soon. My-CD is based in New York and funded by Bandai Holdings, Los Angeles.

Copyright April 1998, Crain Communications Inc.

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