CD-ROM integrates products with content

Published on .

Books That Work, a Palo Alto, Calif., CD-ROM developer, signed 11 advertisers including General Electric Co. and Delta Faucet Corp. to its "Visual Home" disc, shipping this fall. The disc incorporates marketer content directly into the editorial and links to marketer Web sites. A one-year commitment costs $15,000 to $50,000.

Copyright August 1996 Crain Communications Inc.

Most Popular
In this article: