Census Bureau buys Super Bowl spot

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In what may be the most expensive 30-second spot ever paid for by U.S. taxpayers, the Census Bureau plans to run a commercial on ABC's Super Bowl broadcast this Sunday.

The commercial from Y&R Advertising, New York, is slated to run in the first position of the eighth commercial break in Sunday's telecast. Although a single :30 on Super Bowl XXXIV has recently sold for between $2.3 million and $3 million, Y&R officials said the government got it for less than half the $3 million.

Another, unidentified client of Young & Rubicam's Media Edge bought the spot early when prices were lower, then chose not to use the, allowing the Census Bureau to take over the time, said Terry Dukes, exec VP-group account manager at Y&R Advertising.

For the rest of the story go to Census Bureau.

Copyright January 2000, Crain Communications Inc.

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