Charles Schwab consolidates accounts

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Charles Schwab & Co. consolidated its media planning and buying account among three shops: Rubin Postaer & Associates, Santa Monica, and Omnicom sister agencies Creative Media, San Francisco and Schwab's lead agency, BBDO Worldwide, New York. Schwab spent a total of $218 million in measured media in the first 11 months of 2000, according to Competitive Media Reporting. BBDO will handle broadcast media planning. Rubin Postaer will handle all broadcast buying, which it had split with WPP Group's The Media Edge, San Francisco, while Creative Media will handle all print buying and planning, which had been split among Schwab's creative agencies. The consolidation does not affect Schwab's creative account at BBDO or the assignments of its subsidiaries CyberCorp. (at Omnicom's GSD&M, Austin, Texas) or U.S. Trust (at Interpublic Group of Cos.' The Martin Agency, Richmond, Va.).

Gap names Clendenin senior VP-marketingGap Inc.'s Old Navy unit has name Tom Clendenin, 35, as its senior VP-marketing. Mr. Clendenin was VP-marketing at ESPN. The specialty store chain has been struggling in recent months -- including Old Navy, which had been one its best performers. Earlier this year, the Gap named Amy Schoening, as its first chief marketing officer, reporting directly to Mickey Drexler, CEO of the Gap. The Gap still has senior marketing executive openings at the Banana Republic unit, formerly headed by Ms. Schoening, and also at its core Gap stores.Copyright February 2001, Crain Communications Inc.

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