Checkers picks 5 finalists

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Checker Drive-in Restaurants, Clearwater, Fla., chose five finalists from a field of eight agencies vying for its $10 million-plus account. The finalists include: Fitzgerald & Co. and Austin Kelley Advertising, both Atlanta; Berenter Greenhouse & Webster, New York; and Marc, Pittsburgh. One agency was undisclosed by consultant Select Resources International, West Hollywood, Calif. The account since 1966 had been at Crispin Porter & Bogusky, Miami, which isn't participating in the review. Work sessions and final presentations will take place over the coming three weeks with an expected decision in October.

Copyright September 2000, Crain Communications Inc.

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