Will Chicago be sweet home for online reps?

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America's heartland is slowly living up to the "Silicon Prairie" nickname itadopted a few years ago. Last week's @d:tech conference brought more than 1,000 interactive marketing executives to Chicago for one of the largest such gatherings the city has hosted in a while.

For a market that most consider a beat or two behind the more tech-savvy East and West coasts, Chicago finally appears to be picking up steam in interactive marketing.

Spurring a lot of the action are online ad reps, which have stormed into Chicago with visions of convincing big package-goods marketers to carve out a portion of their media budget for the Web. Last year, there were fewer than five online ad reps in Chicago; today, that's closer to 30.

Excite and Infoseek are finalizing plans to open shop there. They'll join Focalink, America Online and Yahoo!, all of which entered the market in the past six months, and DoubleClick, Softbank Interactive Marketing, Pointcast and Katz Millennium Marketing, which have been there slightly longer.

For more on this story see the full article in Interactive.

Copyright March 1997, Crain Communications Inc.

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