New chiefs at McDonald's

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Two executives with financial rather than marketing backgrounds were tapped to lead McDonald's Corp. in a continuing realignment of top management. Jack Greenberg, McDonald's USA Chairman-CEO, was named president-CEO of the worldwide company effective Aug. 1, succeeding Michael Quinlan, who had served in those roles since 1987 and remains chairman. Mr. Greenberg is a former chief financial officer of McDonald's and joined the company from its accounting firm in 1982.

Alan Feldman, president of the McDonald's Northeast division was named president of McDonald's USA. Mr. Feldman, a veteran of Pizza Hut, where he was senior VP-business strategy and chief financial officer, joined McDonald's in 1994 as a zone manager and corporate VP. Also, James Cantalupo, president-CEO of McDonald's International, was promoted to vice-chairman, McDonald's Corp., and chairman-CEO of McDonald's International.

McDonald's said it is still searching for a top U.S. marketing executive to succeed Senior VP-Marketing Brad Ball, who resigned last month to join Warner Bros. Studios as president-marketing.

Copyright April 1998, Crain Communications Inc.

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