Chinese airline launches U.S. ads

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China Southern Airlines, Los Angeles, will launch its first U.S. campaign this month with color print ads and outdoor boards. The campaign, from TriStar Marketing, breaks Feb. 16 in the Los Angeles Times and the western edition of The Wall Street Journal and outdoor boards in the Los Angeles metro area, followed by the Feb. 17 Asia/China sections of trade publications Travel Weekly and TravelAge.

Copyright February 1999, Crain Communications Inc.

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