Chinese embrace consumer goods

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The Chinese are developing a penchant for computers, mobile phones and other consumer staples, according to a new survey by ACNielsen Media International, Hong Kong. Among the findings in "China: The Millennium Report": Computer ownership in Beijing doubled from 8% to 16% between 1997 and '98, and mobile phone ownership rocketed from 3% to 11%; Coca-Cola, Sprite and Pepsi-Cola are the top soft-drink brands in China, Dove and Cadbury lead the chocolate sector, Colgate toothpaste and Rejoice shampoo are leaders in toiletries, and Safeguard and Lux compete neck-and-neck in the soap category. "The consumer way of life has taken off in China and is spreading fast," said Steven Yung, president of ACNielsen Media International.

Copyright June 1999, Crain Communications Inc.

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