Creates Director-Marketing and Global Communications Role for Brands

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DETROIT ( -- Chrysler Group today announced organizational and staff changes in its global marketing and product planning operations, effective Feb. 1. The automaker said the moves are designed to clarify roles between brand and product marketing functions, which had been more closely linked.
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Becomes Senior VP for Global Marketing Communications

The automaker eliminated the positions of VP-global Chrysler/Jeep marketing and VP-global Dodge marketing, while creating the new post of director-marketing and global communications for each of its three vehicle brands.

David Rooney, 50, becomes director-marketing and global communications for Chrysler, from director-Chrysler global brand communications; Thomas Loveless, 45, gets the nod for Dodge, from director-sales operations, Dodge; and John D. Plecha, 40, will handle Jeep in the new role, from director-Jeep marketing and rear-wheel-drive product planning.

All three will report to report to Stephen Bartoli, named in recent weeks to VP- global product planning and marketing.

Executive shifts
DaimlerChrysler earlier this month shifted its executive ranks, naming Stephen J. Bartoli, 45, to VP-global product planning and marketing, a new post, from VP-product strategy. Jeffrey Bell, 43, moves to VP-product strategy, from VP-global Chrysler/Jeep marketing, while Gordon Heidacker, 44, takes the new post of director-strategic projects, from director-hybrid electric vehicle product development.

The shifts follow the departure of Julie Roehm, director of marketing communications at Chrysler Group, to Wal-Mart, where she becomes senior VP-global marketing communications. DaimlerChrysler said her post won’t be filled.

In addition, Christine A. MacKenzie, 51, is appointed to the new post of exec director of multibrand events and agency relations, from executive director-corporate research and reporting.

Fred Diaz, 40, moves from director-Dodge global brand communications to director of the Denver Business Center, one of the automaker's regional sales and marketing offices.

Focus on the brands
"These appointments will keep our focus laser-sharp on the brands as we support the record number of product launches in the works for the Chrysler, Jeep and Dodge brands," said George Murphy, senior VP-global marketing. "We're focusing our brand marketing and global brand communications, integrating international product planning and ensuring continued emphasis on the vehicle engineering interface."

At DaimlerChrysler Canada, Judith Wheeler, 44, was named VP-marketing, from director-Dodge marketing and front-wheel-drive product planning. She'll report to DaimlerChrysler Canada President-CEO Steven Landry.

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