Chrysler, Omnicom prepare agency options

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Chrysler Corp. and Omnicom Group executives were said to have met Friday to discuss options if fellow Chrysler agency Bozell, Jacobs, Kenyon & Eckhardt, was acquired by holding company True North, believed still to be in merger discussions, according to executives close to the talks.

However, Alan Rosenshine chairman-CEO, BBDO Worldwide said, "That was absolutely not the subject of the meeting." He added, "We discussed ongoing service in the absence of such a deal such as what efficiencies can be generated. We talked with them about what our next steps will be in terms of service, our next steps in servicing them now that there is not [going] to be any Omnicom deal with BJK&E."

Omnicom President-CEO John Wren added about future talks with BJK&E, "After the events of the last two weeks, I am not planning to make BJK&E another offer."

Copyright June 1997, Crain Communications Inc.

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