Chrysler promotion goes country

Published on .

Country Home and Chrysler Corp. are teaming up to give guests in 15 country inns free test drives of the redesigned Chrysler Town & Country minivan. Chrysler is trying to establish the Town & Country as a luxury-car alternative, a key part of the automaker's strategy to broaden the image of minivans. The promotion, running through Aug. 31, involves some of the 75 establishments participating in Country Home's Country Inns Across America program, involving product sampling, design and recipe contests and other promotions.

Copyright July 1995 Crain Communications Inc.

Most Popular
In this article: