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Chrysler Group is readying a new ad campaign for its Chrysler brand under the theme "the art of engineering," to try to improve its vehicle quality image, Jim Schroer, exec vice president-sales and marketing told Automotive News. The ad theme won't necessarily be the tagline. Omnicom Group's Pentamark Worldwide, Troy, Mich., handles. Separately, Automotive News said General Motors Corp. will shift ad funds from national magazines to regional ads. GM dropped Conde Nast from its 2001 buys two weeks ago (Ad Age, March 12).

Copyright March 2001, Crain Communications Inc.

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