Under the new system, the automaker returns control of advertising budgets to the heads of the vehicle divisions.
The marketer is also shaking up those divisions, separating Chrysler Group's brand centers for Jeep and Dodge and, including Chrysler, creating three divisions.
"We're organizing marketing into three teams, Chrysler Jeep and Dodge, with executives in charge of each who will be held accountable for the overall success of all vehicles, marketing programs and the dealer experience for their respective brands," said Dieter Zetsche, president-CEO of Chrysler Group.
Jeep will be headed
Tom Marinelli, 50, vice president of the Chrysler-Jeep global brand center, heads up the Chrysler brand and will again oversee its advertising.
Overseeing Dodge's ad plans will be Darryl Jackson, 41, who was named vice president of Dodge marketing, from director of Dodge truck marketing. He succeeds Jim Julow, 49, who was named vice president of motor sports.
Marketing directors cut
Chrysler also cut the number of marketing-product planning directors from nine to six. Those directors are: Paul Wilbur, 44, Jeep marketing and activity vehicle product planning; Ann Fandozzi, 31, Chrysler marketing and family vehicle product planning; Steve Bartoli, 42, Chrysler car marketing and premium vehicle product planning; Joe Veltri, 44, Dodge truck marketing and product planning; Rich Ray, 54, commercial vehicles; and Dave Kimball, 56, Dodge marketing and small vehicle product planning.
A Chrysler Group spokesman declined to confirm that the number of directors was reduced.