Church & Dwight takes ads in-house

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Church & Dwight brought its $18 million to $20 million advertising account in-house from Partners & Shevack, New York, amid speculation the company is looking for a buyer. Executives close to the business said the move is part of continued company-wide cost cutting efforts. Partners & Shevack is anticipating staff layoffs after the loss. Agency CEO Brett Shevack confirmed the account move. Executives from Church & Dwight--whose staple brand is Arm & Hammer baking soda--couldn't be reached to comment.

Copyright October 1997, Crain Communications Inc.

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